You may have heard that employee gamification has become a trend in the business sector.
But surely you still have no idea what gamification is or how its implementation benefits the performance of your company.
Gamification has gained strength thanks to the good results of companies such as Ford Motor and Domino’s Pizza.
Ford Motor Company (Canada) increased its employees’ learning engagement by 417% by introducing gamification to train them on new models, options, technologies and financial systems.
While Domino’s with its game ‘Pizza Hero’ increased sales revenue by 30% by allowing customers to create their own pizza.
Employee gamification is based on a system in which workers play to earn points, status, and rewards as they improve the skills necessary to achieve your company’s goals.
This means that you can make your employees more engaged and productive in a fun, easy and accessible way.
You will know what they are for and you will know in which areas you can implement them.
Gamification in the workplace
You may think of workplace gamification as simply playing a game to reduce stress for employees.
However, it is about much more.
Gamification is responsible for introducing a game mechanic where difficult tasks or challenges are simplified for employees, to achieve greater productivity.
To achieve this productivity, the first thing you must guarantee is the commitment and satisfaction of your employees.
But how can you do it?
By applying play contexts to work, you psychologically influence your employees to strive for a business goal.
According to the TalentLMS study, 89% of employees say that gamification makes them productive at work.
The psychology behind employee gamification is based on using regular positive comments and providing recognition such as points, badges, bonuses, etc; to develop a motivation in them.
Rewards increase employee engagement by adding an element to strive for beyond money.
Gamification recognition spaces could also lead your workers to:
Develop competitive skills.
Learn and repeat behaviors that are good for your company without feeling pressured.
A Badgeville survey shows that: Gamification increases the awareness of goals and tasks of coworkers by 86%.
BEWARE, if you want to obtain these results, you cannot force your employees to play.
Gamification actually increases engagement when they play because they want to and not because it’s their turn.
The consent of the workers leads them to understand the rules of the game and perform better in it.
Examples of Gamification in the workplace
Siemens Industry launched this online game that simulates the experience of being a plant manager.
Players are challenged to maintain the operation of their plant while improving the productivity, efficiency and health of the facilities.
Which served to train their employees and acquire around thousands of customer prospects and engineering contracts.
The US Army develops training games where candidates can test their skills in a multiplayer strategic shooting environment.
The game is considered a “profitable recruiting tool” by the Army and promotes adherence to the seven core values of the institution.
Here new employees to the company partner with other newbies to learn about functional elements such as compliance, ethics and online procedures and also get a virtual tour of the office.
Gamification in Corporate Training
Gamification of employees also brings incredible advantages in the educational aspect.
E-learning for training in your company should be an illusion, since 60% of employees who do gamified training increase their productivity at work.
You can improve training with gamified tools because by using interactive methods based on real life work scenarios to recruit new employees or teach old ones, you help them better understand:
The demands of the role in which they are to be performed.
The organization’s standards.
Corporate security, compliance or legal procedures.
In addition, gamification in the e-learning process of employees includes rating mechanisms such as:
Points: They earn points for completing tasks, achieving a certain result, or logging into the platform.
Leaderboards: They can compete to earn the most points and rank higher among their peers, bringing a dynamic of healthy competition to the learning experience.
Badges: Reward completion, good results, and exemplary behavior with virtual badges to motivate the worker.
Rewards: Beyond badges and points, you can give rewards at work to further incentivize participation
Corporate Training Platforms
You can find gamified tools for training your employees in:
- Learning Park
This is a tool where employees take online courses related to important knowledge of your company.
As they complete courses, 4 different mini-games are enabled for them to play with each other and build their city.
You can apply this employee gamification platform in areas such as the training of new hires and the training of salespeople.
Use existing material or identify topics to teach like your competitor information, sales techniques, product details or regulations.
The training material will be integrated into the app and you can create the questions you want using a simple micro-content methodology offered by the Actrivity.
Use play elements to make evaluations fun and enjoyable for workers.
Here the tasks become missions with rewards such as virtual currencies, while you can see the results of the evaluations, the users and skills that require attention, from the statistics panel.
Custom Gamification Projects
Surely you have thought of developing a gamified software or application that meets the needs of your company.
Designing this gamification tool for employees will be possible if you hire specialists to help you translate ideas into a digital space.
Specialists will provide you with support to set challenges, create tiers on your learning path, award points and badges, or develop leaderboards to make your training programs stand out.
FOR EXAMPLE: Coca Cola with the help of Colombia Games designed the Values City game that allowed company employees to learn and put the company’s values into practice.
Here Coca Cola was able to quickly and easily teach its employees what it wanted, while measuring the learning rate obtained thanks to the performance ranking added in the app.
No matter what your need, with the right gamification tools, you can make learning more interactive, convenient, and accessible for all of your employees.
Call Center Games
When you run a Call Center, one of the biggest challenges is keeping your staff motivated and engaged.
Achieving this becomes complicated when your agents have to deal with users’ complaints and doubts all the time.
The success of your company’s customer service depends on 80% of the agents, for these concerns arise in you such as:
Can gamification provide the tools to motivate my employees?
Will motivating agents help me make my customer service more effective?
The truth is that implementing elements such as competition, rewards and recognition with games within your Call Center will help to improve the performance of your advisors and therefore customer service.
The “Gamification at Work” survey revealed that: When gamified elements are added to training, motivation increases up to 83% and boredom is reduced to only 10%.
Examples of Call Center Games
Como pudiste ver en la gráfica anterior, la gamificación de los empleados hace que se sientan más motivados en el sitio de trabajo.
Acá tienes algunos ejemplos de los juegos motivacionales más utilizados en los Call Center por si decides implementarlos para ver resultados en el tuyo:
1. Olimpiadas de Call Center
Este juego es uno de mis favoritos no sólo para motivar a los agentes, sino también para incrementar el rendimiento en la atención de llamadas al cliente.
En las Olimpiadas deberás elegir KPI ‘s como el ‘tiempo promedio de respuesta’ que en este caso será “el deporte” en el que competirán tus empleados.
La persona que tenga la mejor puntuación de KPI obtendrá una medalla o una cinta por la victoria.
Al final de las olimpiadas podrás brindar un premio o reconocimiento al agente o equipo que obtenga el mayor número de medallas.
You may be thinking that here you will have your employees play the traditional Monopoly board game, but it is not like that!
In this case, what you will do is recreate the board using names relevant to your business.
At the beginning of the game you will give each participant play money and a roll of the dice to reach certain KPI targets.
As the targets are beaten, players continue to move up the game to accumulate the money.
After 2-3 months, players will use their Monopoly money for prizes, such as more downtime, promotions in the Call Center cafeteria, etc.
- Guess who
This is one of the simplest examples of employee gamification that you can do if you don’t have a lot of time and resources.
Here you will have to print an image of someone recognized, cover it with different pieces so that the agents try to discover who the person behind it is.
Every time a player fulfills the challenge that you propose, he will be able to lift one of the pieces.
Whoever identifies the celebrity first will receive the award for meeting her goals on time.
Call Center Gamification
To start gamifying the processes of your Call Center, you should know that motivating employees is not the only benefit you can get from it.
That is why I recommend that you first think about what are the most urgent needs of your agents to discover what the main objectives of the game will be.
In your Call Center you will come to find problems such as:
Agents bored by following established scripts.
Disinterest because of repetitive calls.
Difficulty in accessing the information that agents need.
Limited growth and learning opportunities.
If you’ve already found out where your company is failing, it’s time to choose or design an employee gamification program to solve it.
On one occasion I was presented with a problem teaching employees about Call Center products and procedures because it changed campaigns quickly.
I did not know what to do, so I decided to go to a gamification software to help me.
The software I chose solved the problem, do you want to know how?
Gamification adapts to different levels of learning, so you can develop practical and fun exercises that generate greater retention of information. QUOTE
But that is not all.
The gamification of employees will also help you:
Increase customer interaction.
Simplify performance management.
Qualification systems where agents can climb their position in the Call Center.
¿How to get better results with Call Center Gamification?
You can also focus your gamification objectives to obtain results in aspects such as the number of sales or monthly income in your company.
To achieve this, you may need gamification software to help you boost the performance of your sellers in real time.
According to “Gamification Market by Deployment”, it is estimated that by 2025 global gamification sales revenue will reach $ 32 billion.
So I’ll show you some of the employee gamification software that can help you develop useful scoring and competition mechanics for your campaigns.
In addition to the benefits that you could evidence with the previous information, you can take advantage of gamification in other areas of your company such as:
Most salespeople are very competitive, and if someone performs better than them, it affects their ambitions.
Using gamification to give a reward encourages your team to achieve better results and be successful in every task, opportunity or project.
According to a Salesforce survey, 71% of companies see an increase in sales performance after implementing gamification for sales.
Customer-facing games can lead your company to achieve clear goals such as collecting data, increasing engagement, boosting company branding, and promoting repeat business.
For example, M&M published a graphic consisting of many of the brand’s multi-colored candies to challenge its followers and consumers to find a small “choco pretzel” hidden among the candies.
The Eye-Spy Pretzel game quickly went viral, receiving over 25,000 likes, 6,000 shares, and 10,000 comments.
- Human resources
By using gamification, HR professionals can track performance reviews, develop leadership skills, recognize peers, engage applicants, and increase referrals.
Customer relationships and engagement can be significantly increased by making the experience with your brand more like a game and less like a purchase.
Remember that a good work environment makes your employees perform better in work activities.
Implementing employee gamification programs in your company will provide you with solutions to improve the productivity and competitiveness of your workers without making them feel overwhelmed.
Go beyond implementing a simple game to qualify or reward your workers, train them with gamified tools on essential topics for the operation of your company and start seeing the results.