Last on Colombia Games
NOKIA Press Release
Bogotá, October 16, 2012. Colombia Games, a company that for the last 7 years has developed mobile applications and massive consumer goods, became the first Colombian developer firm that reach over a million downloads through the Nokia store, highlighting the application package created for Latin America, Free solutions and content relevant to the region.
“With this package we wanted to deliver applications and entertainment content relevant to users in Latin America, especially in countries like Mexico and Colombia, with the development of these solutions, offering innovative ways to do better and things easier, we have positioned our brand in the region, “said Juan Camilo Nates, Manager Colombia Games.
On the other hand, ’Antarctica’ the most successful game and recognized of the organization, which recorded over 350,000 downloads and allowed users encounter Yetis, Dragons, and even UFOs. An adventure game mode with 100 levels and 5 worlds, each with a boss.
“Thanks to Nokia Store we give a surprising scope to our applications, allowing us to be recognized in the global market for mobile applications, as we opened new opportunities and visibility in more than 190 countries where discharges occurred,” concludes Nates.
According to a study published by IDC, by the end of 2015 will increase to 982 million smartphones in the market, that is, there will be nearly one billion people with smartphones. This means that any application downloads will increase to 183 million within the next few years.
Notably, the smartphone market in Colombia is still in the process of growth, penetration of Smartphones is what moves the volume of downloads, showing that in a few years the number of users of smartphones will be higher and the market will be even more competitive.
The project has as one of its most important development of free educational software applications for XO computers from One Laptop Per Child (Video and / or learning activities) for children 7-12 years. These are “Applications for Social Change”, a new concept of entertaining and educational applications that enable children make a difference in their families. These should be developed looking accelerate compliance with certain specific achievements from UNIDOS in a group of families that will enable them to overcome extreme poverty.
Colombia at Tokyo Game Show
So the question was: “Is it worth going to this event in Japan?”, A long trip from Bogota with 2 or 3 scales, a safe jet lag that would last several days, do the paperwork for the visa, invest in ticket and hotel, and improve within days the Japanese level did not exceed “Arigato” and “Sayonara” and other reasons to decide rather it later …
But without much thought, I found the afternoon of Sept. 15 at the Narita International Airport a little over an hour from Tokyo, with the entry of the event and purchased (5,000 yen, about $ 70), with a stack of presentation cards in Japanese, iPhone games and prototypes from the company installed, five days before the start of the TGS (September 20) seemed well in advance. It was only enter the train station to get to the subway or walking the lit streets of Tokyo to realize that here is the game show lives every day . While in Paris and Berlin on the subway people read, here plays, a parade PSVita, Nintendo 3DS, iPhones, Androids, occupied hands and eyes of passengers and pedestrians.
Later in the night walking around the neighborhood looking for the hotel Shinjuku, was checked at a glance as smartphone penetration was Total, one of the highest in the world, which is why very likely several companies in our industry are doing pretty good just focusing on the market in this country with over 120 million people. I finally managed to find the hotel because I had not yet updated the iPhone OS, and still had Google maps, because I had the new maps app that comes with iOS 6 could very well have ended up sleeping at the Mount Fuji .
The TGS opened its doors the first two days to the people who work in the video game industry, and the last two days to all public, in total more than 200,000 people attended the four days, the largest attendance of the event known as the largest in Asia, since its inception. Coincidence that the second day of the event was launched iPhone 5, and that day had entire floors with accessories for Apple’s new device, in Akihabara, ideal place to go to buy electronics and technology.
Back at TGS, as expected, the ideal scenario to show the new and the best of Capcom, Namco Bandai, SONY, GREE, Konami, Square Enix, and more than 150 companies stand at the event, who disputed the attention of the audience not only with their dazzling new titles, which were long lines of up to two hours to play them, but also fashion shows dressed as game characters, live wrestling, and tournaments with narration to best style of the most popular sporting events.
GREE´s could not go unnoticed, not only for being one of the largest and best located, but because it is those who have opted for mobile & social games, and those who believe that the console market may fail to penetrate emerging markets while mobile & social games will, and predict that these emerging nations (including Colombia) constitute more than 80% of the gaming market.
A TGS usually starring console games, now seen as the mobile game have shortened field and are projected as the future, the future that interests us do part, and undoubtedly confirms that it was worth coming to this event in Japan!, not only by the event, but for their ancient culture one step ahead in technology, its friendly people always smiling, his endless plans and places to visit, and for those who work in video games becomes urgent and mandatory destination for a better understanding of the business, its protagonists and its players.